Meet Lena
Founder of Flipping Gorgeous
The Girlfriend’s Guide to DIY and Home Renovation
Hi, I’m Lena Taylor — founder of Flipping Gorgeous, mom of three, YouTuber, speaker, and recovering perfectionist.
Flipping Gorgeous didn’t start as a brand. It started as a breakdown.
A few years ago, I was standing in the middle of a house I couldn’t stand, feeling like a stranger in my own skin. I was burned out from running a business that no longer lit me up, struggling under the weight of expectations, postpartum depression, and pretending everything was fine. We couldn’t afford to renovate, so I picked up a paintbrush — more out of desperation than inspiration.
But something happened.
What started as a survival project turned into a soul revival.
As I tore down cabinets, peeled back wallpaper, and painted over years of wear and tear, I started to uncover something even bigger: myself.
I filmed the journey and posted it online — messy hair, real life, zero filters — and to my surprise, women showed up. Not just for the paint tips or DIY hacks, but for the honesty. For the tears in the tile aisle. For the moments when I said, “I don’t know what I’m doing, but I’m doing it anyway.”
Since then, Flipping Gorgeous has grown into a thriving community.
Our YouTube channel now has over 75,000 subscribers
My videos have been viewed more than 20 million times
And across platforms, we’ve built a sisterhood of nearly half a million women who are done waiting for permission to change their homes — and their lives.
This isn’t just about home renovation. It’s about life renovation.
It’s about shedding what no longer fits, picking up the tools in front of you, and becoming the woman you were created to be — one project, one room, one brave yes at a time.
At Flipping Gorgeous, I share the good, the bad, and the downright ugly (because let’s be real — grout can break you). But I also share what I’ve learned about beauty, confidence, courage, and the sacred, messy process of coming back to yourself.
If you’re here, I already love you. Whether you’re looking for inspiration, instruction, or just someone who gets it — welcome. You belong here.
Let’s rip out what’s not working. Let’s build something beautiful.
Let’s flip it — together.
xo,
Lena
